Local directory submissions are one of the easiest ways to help nearby customers find your business online. By listing your business in trusted local directories, you can:
- Boost visibility in local search results
- Improve search rankings by ensuring consistent business details
- Attract more website visitors and local customers
To get started, prepare your key business details (name, address, phone number, hours, etc.) and ensure consistency across all listings. Then, choose the best directories for your industry, fill out your profiles with accurate information, verify your listings, and keep them updated.
Want to see results? Businesses have reported up to 123% more organic clicks and 68% more calls after optimizing their directory listings. Follow these steps to improve your local presence and drive more traffic today.
Why Submit to Local Directories
Local Search Visibility
Adding your business to trusted local directories helps search engines recognize its relevance, increasing your chances of appearing in top local search results.
Better Search Rankings
Keeping your business name, address, and phone number (NAP) consistent across well-known directories builds trust with search engines. This can lead to better rankings. For example, one company experienced a 123% increase in organic clicks after fine-tuning its directory listings.
More Website Visitors
Local directories can drive traffic to your website by linking potential customers directly to your offerings. One business reported a 68% rise in calls within just 30 days of updating its listings.
Before you start submitting, make sure you have all your key business details ready.
Before You Submit
Business Information Checklist
Make sure you have these key details ready before setting up directory listings:
- Business Name
- Address
- Phone Number
- Website URL
- Operating Hours
- Categories
Business Photos and Logos
Gather high-quality images to enhance your listings:
- Your company logo
- Photos of your building’s exterior and interior
- Pictures of your team or staff
- Images showcasing your products or services
Ensure Consistency
Keep your business name, address, and phone number exactly the same across all listings. Use a single document as your reference to avoid any mistakes.
Once you have everything prepared, you’re ready to pick the best directories and complete your listings.
SEO Citations & Directory Submissions: Ultimate Guide
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How to Submit Directory Listings
Ready to get your business listed? Here’s how to do it the right way.
Pick the Best Directories
Focus on directories that are relevant to your industry and community. Look for ones that allow detailed profiles and have strong local engagement. Once you’ve chosen, fill out your profiles with complete and accurate business information.
Fill Out Your Listings
Consistency is key. Use the same business details across all directories. Write a clear, keyword-focused description, select the most appropriate categories, and upload up-to-date photos. Make it a habit to review your listings regularly to fix any mistakes and keep your information accurate.
Verify Your Listings
Verification ensures you’re in control of your listing and that the information is correct. Follow each directory’s process, whether it’s through mail, email, phone, or online. Keep track of any verification codes to finalize the setup.
Managing Your Directory Listings
Once your listings are verified, the next step is maintaining them to ensure they continue driving search visibility.
Focus on High-Impact Directories
Start by identifying directories with strong traffic and high domain authority. Concentrate on these platforms to maximize your presence in local searches that matter most.
Encourage Customer Reviews
Ask for reviews through follow-up emails or by using in-store reminders. Make it a habit to respond to feedback – whether positive or negative. This not only builds trust but can also improve your local search rankings.
Keep Details Up-to-Date
Plan quarterly reviews to update key information like business hours, services, or seasonal promotions. Regularly check your listings to ensure they stay accurate and relevant.
Conclusion
Having accurate and consistent local directory listings can boost visibility, bring in more qualified traffic, and improve local search rankings. SE7ENATENINE‘s local SEO services have shown measurable success in this area. By implementing these strategies, they achieved a 163% increase in organic impressions and a 68% rise in calls within just 30 days. Expert guidance can help you achieve faster results.
